WANDERJAUNT

The Challenge -

Rebrand the ROW Studios corporate identity with a clean, modern touch and revitalize the company's website to increase engagement.

WanderJaunt

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WanderJaunt works to create the platform and the infrastructure for the optimal utilization of residential real estate. The company manages a diverse portfolio of properties across the USA used for both short and long term rentals.

WanderJaunt’s mission it to create a world where everyone feels at home.

Font

Europa is a friendly, modern font with three derivatives, which are used to create a visual hierarchy.

Color Palette & Values

The brand colors were chosen to represent the company’s values of connection, spunkiness, and hospitality.

Connection

Life without connection is life without color. Humans can learn so much from others and the things around us. This is why WanderJaunt is committed to using their platform and resources to support diversity and cultural exchange. Even the properties themselves reflect their local flavor, enticing you to connect with where you are.

Hospitality

Travel should always be fun and easy-going, and WanderJaunt is lucky to have a community of open minds who get it. WanderJaunt treats everyone as family and humbly puts their energy into anticipating needs. They are just real people — here to help our fellow humans have a great time.

Spunkiness

At WanderJaunt, they have a thirst for both life and travel. Curiosity, grit, and courage help them pull though together. They see the unpaved trail as an exciting adventure. WanderJaunt is a lively brand here to to offer support, encouragement, empowerment, and connection.

Logo and Marks

The WanderJaunt logo in essence is a circle and an asterisk. The circle symbolizes a journey and the asterisk is a symbol for joy and home. The idea being that wherever you go around the world, when you stay at a WanderJaunt property, you feel at home.