ROW Studio’s vision is the development of sustainable, long term health through high-quality strength, endurance, and mobility training.

Font & Color Palette

Edmondsans is a friendly, modern font with three derivatives, which are used to create a visual hierarchy.

Logo and Marks

The ROW logo is inspired by the rowing form, which consists of four steps: the catch, the drive, the finish, and the recovery. ROW Studios stands by the quality and effectiveness of its methodology. The logo underscore's these values by featuring the rowing form.

Website Design

Section: About

The old website features the studio;s New Client Special, the ROW mission statement, client testimonials, and numerical statistics about the studio. The new web designs makes use of bold call-outs and beautiful, high-quality images to draw the eye and attract engagement. ROW's marketing strategy relies heavily on word of mouth, referrals, and results. The new home page stands by the ROW marketing strategy by highlighting its people, clients transformations, and testimonials.

Section: Our Classes

The new website combines class descriptions and a color-coded class schedule on one page to simplify information inquiry about classes for first-time visitors. The class descriptions are supplemented with visual graphics that show what times of activities are involved in each class.

Section: Start for Free

The new design brings context and finesse to the sign up process. Initially, the sign up process took you straight to the sign up form. New clients are now drawn by the call to "start for free" and offered encouragement as they begin the sign up process.

Apparel Design