RESTLESS + FREE
The Challenge -
Design a corporate identity for a jewelry brand.
RESTLESS + FREE
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RESTLESS + FREE is a proprietary shop born in 2015. RESTLESS + FREE creates inspired jewelry + objects. Each piece is made as a soulvenir - a thing, created to comemorate a cherished memory or individual.
In 2016, RESTLESS + FREE opened for e-commerce.
Logo Version 1
The previous RESTLESS + FREE logo was created by combining the initials "R", "F", and the flight of a bird. Flight is often associated with the sensation of freedom in a traditional sense. However, this imagery left too much ambiguity and did not offer much originality to the brand.
New Logo
The new logo was designed to evoke the sensation of restlessness and excitement through the use of repeated motifs. RESTLESS + FREE's unique selling point are the stories that come with each piece of jewelry. The company's origin story is also imbued into the logo through the symbolic "E".
Brand Identity
RESTLESS + FREE was born on the island of Santorini, Greece where breathtaking sunsets call the end to each day. The "E" in "RESTLESS" has been transformed into a symbolic submark of a golden sunset descending over a bay. It is also no coincidence that the symbol draws similarity to the Greek alphabet. Inspired by the Grecian environment, the company color palette draws from olive greens, deep sea blues, golden sunsets, and bright pink bougainvillea.
